A signal-based revenue system that fills your platform.

The marketA long tail, not a mass market

Your buyers are owner-run properties, B&Bs, guesthouses, glampsites, campsites, holiday lets, small hotels and pubs with rooms. Usually one or two decision-makers, and reachable. You don’t need volume; you need the right property at the moment its current setup breaks.

Why generic outbound underperformsOwners ignore vendor spam

A busy host will never reply to “buy our PMS.” They reply when you name the double-booking their guests just complained about, or the after-hours enquiry their site can’t take. Felt pain, in their own words, not a feature list.

What actually worksPublic pain and switch moments

Guest reviews, OTA-only listings, no online booking, a new owner, a brand-new glampsite. Every one is a dated reason to switch, and every one maps to something Inn Style already does: kill double-bookings, take direct bookings, one calendar across 350+ channels.

The platform they’d joinProof already on your site

Inn Style is not a hard sell once the owner is at the table. Flat £21.99 per room / month, month to month, zero fees on channel bookings, a 14-day free trial, and support rated No.1. Our job is to get the right owner to that table.

Accommodation types · what we huntIndependent properties that take bookings

Who we open · the decision-makerThe person who owns the bookings

Step 1 · Build & enrichTurn a property into a decision

Each property is enriched across sources until we can answer what matters:

• A real independent property, in a served type and geo?
• Owner / decision-maker, with a verified email and phone (no info@)?
• Booking setup, none, OTA-only, or a competitor widget?
• Size band, rooms, units or pitches?
• A live trigger, a bad review, a new launch, a new owner?

Step 2 · The scoreFit × Intent

Fit, is it the right accommodation type, in a served geography, in the right size band?

Intent, how hot is the moment? A fresh booking-friction review, an OTA-only listing, a new property, a change of owner, a trial signup.

Tier A · HotRoute to a demo / trial now

Right property, real trigger. Handed over with the enriched context and the exact angle to open with, the review to quote, the commission to name.

Tier B · NurtureKeep warm on email & Facebook

Good fit, no urgent trigger yet. Kept warm with light touches until a signal fires and they move to A.

Tier C · Disqualify fastProtect your team’s time

Wrong type or geography, chains already on an enterprise PMS, or a guest rather than an owner. Filtered out automatically.

Primary channelEmail & phone, plain and human

• Plain copy that names their actual booking problem, not a feature list.
• Phone follow-up, many owners are one-person shops who pick up.
• Signal-timed touches, never a firehose on a small market.
• Localised for the expansion markets: Nordics, Greece & Cyprus.

Support channelLinkedIn & owner communities

• Where multi-property operators and agencies are actually reachable.
• Engage in accommodation-owner Facebook groups, don’t spam them.
• Verified address and a real trigger before anyone is contacted.
• Deliverability protected on a reputation-sensitive niche.

Web & marketing agenciesThe referral pipe

You already list 27 agencies in your partner directory. Each builds property websites and can bundle your booking engine. We source more and build a clean referral loop, one agency becomes a recurring pipe of new-build sites that need bookings.

DMOs & tourism boardsEndorsed access to members

Destination marketing organisations and tourism associations each represent a directory of member properties. One signed DMO is a warm, endorsed route to dozens of members at once.

Trade shows & communitiesDated pipeline

Glamping, holiday-park and farm-diversification shows, plus owner Facebook groups. We assemble the lists, work the dates, and roll everyone into the always-on engine after.

Engine 01Signals & timing

Booking-friction reviews, OTA-only listings, new launches, new owners, competitor footprint, tracked continuously so you reach a property the moment it’s in-market.

Engine 02Lists, enrichment & scoring

Every property enriched to the owner, scored Fit×Intent, tiered A/B/C, and routed. Your team works a ranked queue, not a pile.

Engine 03Email + phone + LinkedIn

Lean, personalised, plain-spoken multichannel, the right message to the right owner, logged to the CRM.

Engine 04Partner & channel OS

Agencies, DMOs and events turned into a recurring, compounding pipe of properties.

Which to pickVolume, signal, or both

Take Multichannel Outreach (€5,500) for broad, volume-based coverage. Take the Signal Engine (€7,500) for the review, OTA-only and poach pools plus your inbound enriched and scored. Take Signal + Volume (€10,000) to run both as one machine. Add Events support (€2,500/mo) or a dedicated Cold Caller (€3,000/mo) on top of any package.

Why priced this waySimple and transparent

Flat monthly retainers, no setup fee, no long lock-in. Add-ons stack on any package. You can start on one tier and move up as the pipeline proves out.